Michael Gammon - My portfolio

Campaign

I have worked closely with the marketing department of Campaign magazine - a global business magazine covering advertising, media, marketing and commercial creativity. On several major subscription and recruitment campaigns I was the lead designer creating headline copy, online and print advertising strategy as well as graphic design and motion graphics for social media and web advertising.

NEW BREED RECRUITMENT CAMPAIGN

This was a highly successful recruitment advertising project for Campaign. The design process consisted of several stages of creative copywriting and an in-depth picture search to complement the chosen ‘New Breed’ creative concept. The creative was rolled out online and in the printed magazine and subscription material.

KEY SKILLS : creative direction / copywriting / graphic design / integrated campaign strategy / animation / email design & build / infographics

CREATIVE FIREPOWER CAMPAIGN

I was given the 'Creative Firepower' strapline in the initial brief and asked to create an integrated campaign for web and print. I thought of using the Campaign 'i' firing dots across the add to complement and draw attention to the strapline. The client loved this concept and this lead to a further 'Black Friday' campaign later in the year, also using the dot idea.

KEY SKILLS : creative direction / graphic design / integrated campaign strategy / animation / email design & build

EVERYTHING BUT BORING SUBSCRIPTION CAMPAIGN

After an extensive photo search I discovered this dramatic shot on Getty Images. To add impact on social media I created an animated gif which greatly added impact to the social media and web advertising campaign.

KEY SKILLS : creative direction / graphic design / animation / email design & build

CHALLENGE YOURSELF CAMPAIGN